Morocco, long serving as the gateway to Africa for European travelers, has witnessed a surge in tourism in recent years. This trend is poised to continue as the government actively pursues ambitious tourism targets outlined in its Vision 2020 plan. The nation's diverse landscape, encompassing stunning deserts, pristine beaches, majestic mountains, and a rich cultural heritage, naturally attracts a significant number of international visitors, generating vital revenue. However, industry experts emphasize the need for careful tourism management to mitigate potential negative impacts. Concerns have arisen regarding the strain on local communities surrounding popular cities like Marrakech, highlighting the importance of sustainable tourism practices.